McDonald’s

 As a Creative Lead at Agency 123 (McD’s in-house agency), I provide creative direction on internal comms, large-scale events, video and marketing materials for the McDonald’s system. More specifically, I work across our Global People and Global Marketing departments.

In the last 6 months, I’ve helped onboard a handful of kickass freelance designers, brought structure and clarity to projects by using a brief, and won “best presentation” in a dip competition by making a hedgehog cheeseball (see below). It’s not a Cannes Lion but pretty close, right?

I also had the opportunity to help define what DEI means at McDonald’s for our Global DEI team. We enlisted McDonald’s Senior Leadership to tell our story while mixing in dynamic b-roll of diverse customers and employees. The result? An upbeat, fun video that can be used at conferences, events, and various engagements.

On the Global Marketing front, we hosted our annual Feel-Good Marketing Awards in the metaverse for the first time ever. This award show celebrates best-in-class creativity from markets across the globe. I played a small role in developing pre-comm videos, editing scripts for the award show, cranking out email copy, and wordsmithing a “how to” guide for metaverse newbies.